A Brilliant Analogy of Tony's business model
"Spare a thought for Uncle Tony F, Chief Executive of 'Air Asia"...... Arriving in a hotel in KL Sentral he went to the bar and asked for a pint of draught Guinness. The barman nodded and said, "That will be one Ringgit
please, Uncle Tony."
Somewhat taken aback, Uncle Tony replied, "That's very cheap," and handed over
his money.
"Well, we try to stay ahead of the competition", said the
barman. "And we are serving free pints every Wednesday evening
from 6 until 8. We have the cheapest draught in Asia "
"That is remarkable value" Uncle Tony comments
"I see you don't seem to have a glass, so you'll probably need one of ours.
That will be 3 Ringgit please."
Uncle Tony scowled, but paid up. He took his drink and walked towards a seat.
"Ah, you want to sit down?" said the barman. "That'll be an extra 2 Ringgit
You could have pre-book the seat, and it would have only cost you a Ringgit"
"I think you may to be too big for the seat sir, can I ask you to sit in this
frame please"
Uncle Tony attempts to sit down but the frame is too small and when he can't squeeze in
he complains "Nobody would fit in that little frame".
"I'm afraid if you can't fit in the frame you'll have to pay an extra surcharge of RM 4
for your seat sir"
Tony swore to himself, but paid up. "I see that you have brought your
laptop with you" added the barman. "And since that wasn't pre-booked
either, that will be another 3 Ringgit"
Uncle Tony was so annoyed that he walked back to the bar, slammed his drink on
the counter, and yelled, "This is ridiculous, I want to speak to the
manager".
"Ah, I see you want to use the counter," says the barman, "that will
be 2 Ringgit please." Uncle's face was red with rage.
"Do you know who I am?"
"Of course I do Mr Fernandes
"I've had enough, What sort of Hotel is this? I come in for a quiet drink
and you treat me like this. I insist on speaking to a manager!"
"Here is his E mail address, or if you wish, you can contact him between 9 and 9.10
every morning, Monday to Tuesday at this free phone number. Calls are free,
until they are answered, then there is a talking charge of only 10 sen per second provided you use Tune Talk using other mobile carriers would incur our normal charges of 30 Sen per second
"I will never use this bar again"
"OK Uncle , but remember, we are the only bar in Asia selling pints for one Ringgit...so that Now everyone can drink."
please, Uncle Tony."
Somewhat taken aback, Uncle Tony replied, "That's very cheap," and handed over
his money.
"Well, we try to stay ahead of the competition", said the
barman. "And we are serving free pints every Wednesday evening
from 6 until 8. We have the cheapest draught in Asia "
"That is remarkable value" Uncle Tony comments
"I see you don't seem to have a glass, so you'll probably need one of ours.
That will be 3 Ringgit please."
Uncle Tony scowled, but paid up. He took his drink and walked towards a seat.
"Ah, you want to sit down?" said the barman. "That'll be an extra 2 Ringgit
You could have pre-book the seat, and it would have only cost you a Ringgit"
"I think you may to be too big for the seat sir, can I ask you to sit in this
frame please"
Uncle Tony attempts to sit down but the frame is too small and when he can't squeeze in
he complains "Nobody would fit in that little frame".
"I'm afraid if you can't fit in the frame you'll have to pay an extra surcharge of RM 4
for your seat sir"
Tony swore to himself, but paid up. "I see that you have brought your
laptop with you" added the barman. "And since that wasn't pre-booked
either, that will be another 3 Ringgit"
Uncle Tony was so annoyed that he walked back to the bar, slammed his drink on
the counter, and yelled, "This is ridiculous, I want to speak to the
manager".
"Ah, I see you want to use the counter," says the barman, "that will
be 2 Ringgit please." Uncle's face was red with rage.
"Do you know who I am?"
"Of course I do Mr Fernandes
"I've had enough, What sort of Hotel is this? I come in for a quiet drink
and you treat me like this. I insist on speaking to a manager!"
"Here is his E mail address, or if you wish, you can contact him between 9 and 9.10
every morning, Monday to Tuesday at this free phone number. Calls are free,
until they are answered, then there is a talking charge of only 10 sen per second provided you use Tune Talk using other mobile carriers would incur our normal charges of 30 Sen per second
"I will never use this bar again"
"OK Uncle , but remember, we are the only bar in Asia selling pints for one Ringgit...so that Now everyone can drink."
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